Lyonswood Investigations and Forensic Group

www.investigators.net.au

Lyonswood Investigations and Forensic Group is one of the only private investigation companies that have a very broad based expertise in private investigations and numerous well documented and listed case histories, television appearances and client testimonials.

 

Background

Lyonswood signed up with Yodel in July 2006 after experiencing less than average results with their own PPC campaign. Yodel approached the Managing Director with a proposal of improving their current results and performance.

Challenge

Lyonswood covers a broad range of investigation services, which required management of over 50,000 keywords and phrases. After being approached by Yodel Australia client managers, Lyonswood was most attracted to the prospect of having more free time to focus on his own business by outsourcing his AdWords and Yahoo! Search Marketing campaigns to Yodel.

Our Solution

Yodel utlilised their Australian-built YodaTM provision system which managed multiple services of Lyonswood investigations. Yodel optimization technology and campaign managers analyzed the profitability of each individual keyword, and designed appealing ads to attract.

Result

Lyonswood currently directs 40% of all online searches of for private detectives in Australia. Through Yodel’s professional management of campaigns based on the profitability of individual keywords, Lyonswood experienced a 266% increase in profitability of their paid search campaigns.